When Dan Sharif first began meeting wholesalers and retailers in the United States, he approached each conversation as a student rather than a seller. He wanted to understand how buyers think, what they look for in specialty items, and what earns their confidence.

 

“I wanted to listen before anything else,” Dan says. “The more I understood what buyers needed, the better we could prepare brands to meet those expectations.”

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That mindset shaped Enescorp’s identity. Today, the company operates as a product sourcing, importing, and marketing partner, supporting specialty foods as they enter the U.S. market.

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Enescorp operates from offices and a warehouse in Northampton, Pennsylvania—just two hours from New York City—allowing the company to manage inventory, fulfill orders, and respond to buyers with the reliability expected of a local partner. This presence provides the foundation to support retailers and wholesalers efficiently as products transition from exploration to actual market entry.

 

“I consider Enescorp as a learning factory,” Dan says. “We learn business by doing business.” Everything the company does is rooted in real interactions with distributors, retailers, and consumers.

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Dan graduated from the University of North Carolina at Charlotte and later earned a Master's in Administrative Science. His interest in global collaboration began early in his career when he participated in a youth forum in Copenhagen in 2007—an experience he still considers a turning point.

 

It opened his eyes to the value of international connections, shared opportunities, and the importance of understanding how different markets work. He has always seen himself as a business builder and market explorer, with a strong interest in connecting products and opportunities across borders. His experience working closely with business communities shaped Enescorp’s relationship-driven approach.

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In his role as Executive Director of the Malaysian National Entrepreneurship Institute, Dan visited factories across the country, observing entrepreneurs refine recipes, improve packaging, and strengthen their production systems.

 

Many of the producers he met were HACCP-, GMP-, and halal-certified—evidence of the commitment and discipline behind their work. “I met entrepreneurs who put years into getting their products right,” he says. “Their effort was real.”

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When he entered the U.S. market, Dan spent his early months attending trade shows, participating in buyer meetings, and observing how decisions were made. His first event focused entirely on observing how buyers assessed packaging, compared new items against their current assortment, and determined which products warranted further consideration.

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As Enescorp grew, it became essential to demonstrate to wholesalers and retailers that the company was committed to the U.S. business landscape. Enescorp became an active member of the Specialty Food Association, the U.S. Chamber of Commerce, and the Greater Lehigh Valley Chamber of Commerce. These memberships strengthened visibility and positioned Enescorp alongside its retail partners in the same professional spaces.

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Real progress came from real products entering the market. One early example was NIMS Crispy Choco Tub, a chocolate snack that gained organic traction on TikTok as consumers shared reviews in multiple languages. 

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Another notable product was stingless bee honey. Once buyers understood its antioxidant properties, unique sweet-sour flavor, and naturally occurring trehalulose content, the honey began gaining momentum. It later earned Amazon’s Choice, confirming early signs of acceptance.

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At the Summer Fancy Food Show in New York, clean-label cookies—eggless oatmeal and gluten-free sago—caught buyers’ attention for their straightforward appeal. “The details aligned with what specialty shoppers look for,” Dan says. “Clean ingredients, simple formulations, clarity in benefits.”

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Several of the products Enescorp supports are steadily gaining a foothold in specialty retailers, and each placement is viewed as part of a long-term process. Every new listing represents a small but meaningful step forward.

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Throughout every step, Dan’s focus has remained constant: aligning products with the expectations of wholesalers and retailers. The principle that shaped Enescorp from the beginning still guides the company today: “We learn every day. And whatever we learn, we share. That’s how we build trust.”